Frenchtown’s Custom Shirt Destination: Awe Shirts

When you walk into Awe Shirts you’ll be greeted with the sight of friends and family sitting and working in the back of the shop while laughing and catching up. This Frenchtown shop is owned by friends Carolyn Aubuchon and Shannon Hancock. They specialize in custom T-shirts and other apparel like shorts and hoodies.

The shop also welcomes groups like girl scout troops and work parties to come in and create their own shirts. Groups get to weed the vinyl of their custom design and watch it be hand pressed. Each participant gets a custom shirt at the end of the experience.

From a Basement to a Business

Both Hancock and Aubuchon’s daughters play volleyball together for Panathinaikos Athletic Organization in Frenchtown. Over the years, the two moms became close after attending practices and tournaments together.

Before Awe Shirts was even an idea, the volleyball team went on a bonding trip and made their own T-shirts at a shop. Hancock liked the idea of custom T-shirts and kept the idea in the back of her mind.

A few months later on the way to a tournament in Nashville, Hancock decided it was time to share her big idea with Aubuchon. With a background in accounting, Aubuchon would be the perfect partner for Hancock in opening their own custom T-shirt shop.

Right away, Aubuchon got started on the paperwork for the business and the building in Frenchtown. Eager to get started, the two friends decided they didn’t want to wait for a physical building to begin their new journey. They bought all of the equipment they needed and set up shop in Aubuchon’s basement and Hancock’s kitchen.

After a few months, the Frenchtown location was officially opened.

A Chance to Give Back

Aubuchon’s daughter, who is about to be a senior in high school, lives with multiple sclerosis. According to the National Multiple Sclerosis Society, MS is the result of damage to the nervous system that disrupts messages sent and received from the brain to the body through the spinal cord. There is no current cure for MS.

To help a cause so close to home, Awe Shirts donates $1 from every shirt sold in their shop to the MS Society. They also participate in Walk MS every year.

Bring Your Ideas to Life

Stop in during store hours or message them on their website to get your own custom T-shirts or browse their selection!




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Frenchtown St. Charles, Missouri